Video Critique #6

Johnny Likens Reel 2010 from Johnny Likens on Vimeo.




Today I am critiquing a video by John Likens called Subject to Change. 
I thought the deconstructions and aesthetics of this video are composed very nicely. There are only some slight issues on the 0:3 seconds when the cubes are coming together.


I think the way the author integrated the type and the filmed video is working very well. It creates a very modern and dynamic atmosphere. The different graphic and video styles are integrated and transitioned very interestingly. It appears to be very well made from design perspective as the frames exchange each other.


I have not noticed any big design issues other than on the second second. But the biggest difficulty that I have with the video, is that I do not know exactly what it is. Is it a TV promotion? A studio promotion? I get the general idea, but the description is lacking information and there was no place in the video, where I would notice a clear information of what it is about.