Motion Video Critique #2

The Hush Sound — Lions Roar from Mig Reyes on Vimeo.


I chose this video because students who produced it claim that it was their first motion video ever and it is very inspiring that one can achieve such quality on their very first project. It is an animated song Lions Roar by Hush Sound.

First of all this is a very fun video to watch. Even though it is very much see and say, they treat everything that they say in a slightly different but consistent matter. They use type as well as some imagery and create a fun, quirky circus world. It doesn't just say the words of the song, but transgresses them into special meaning.

The color scheme is appropriate and sophisticated. There are multiple hierarchy level applied throughout the song in different manner. It is very easy and fun to read. Like on the 7th second there is an upside down typography, that the viewer can't really see, but it says, "the hush sound burns sweet music into your ears until they bleed money!"

See and say. The video seems pretty simple, but at the same time they say things slightly differently every time. And behind that surface simpleness lies a very complex work, because of the way type treatments work and flow from one another and an overall technical quality of this video.

Craft is great. This is a very well finished and successful video. Technical part is amazing, especially if it is really the author's first project. This is a very well paced motion piece. The only thing that I found, was on the 9th second, where the song says, "puppets on strings, all dance and sing", they just hang letters on the strings. And tops of those strings just appear in the middle of the screen. But it still works very well. People who did it, really put a lot of work into this video. They also treat their graphic details with humor. Where the song sings about delicate dame (27th second), delicate dame is shown in some cartoony bubble like character. Then on the second 106 the girl is shown with a pictogram from women's toilet. And there are a lot more small but fun details like this.