Motion Video Critique #1

All is well from Chris De la Rocha on Vimeo.


Here is my critique.
I have decided to choose this video, because, even though it is a little bit short, it caught my attention and it seems to be pretty interestingly made. It is also quite different from many other motion videos that I looked through.

Author's intent was to play with Rockwell typeface. He connects Rockwell font and hypnotizing notion.
Aesthetically, it is fun and consistent. I think the author is referring to vintage movies, because the video has such qualities as desaturation, appropriate color scheme and noise. When you look at this movie several times, it gives you a headache. So I guess it is really hypnotizing.

Hierarchy. There are several levels of hierarchy. He goes from type's name and the date of its creation to the description of the type and size and other data. It is a little hard to read, because the circles are rotating, but since it was author's intent, it works well.

The video seems to be paced pretty well. On the second 16, Rockwell panel goes left and right and then forward it seems to be a little bit too fast and inconsistent with the rest of the video.

There is really not much reconstruction and deconstruction. Thing are not really transforming into one another. But there is a lot of motion. We see the rotating circles with Rockwell typeface, and it repeats several times. But the overall plot is interesting and catchy.

See and Say. That part was quite hard to get at first, but then I noticed that the author placed two sound tracks over the video. One is saying "All is Well." and another one reads what written in the circle.

I think the stylistics and craft of this video are pretty successful. It seems like the author payed attention to the details. I did not notice any major craft issues. The letters flying over the screen sometimes felt to move too quickly and not smooth enough.